Jim, Luis and Carolyn Kennedy with Farm Credit’s Steve Richards (r). Visit Willow Pond Aqua Farms online at www.willowpondaquafarms.com.
Willow Pond Aqua Farms of Canandaigua, N.Y. raises eleven species of fish and over 200 aquatic plant varieties for water gardens and earth-bottom ponds throughout the Northeast. Owners Jim and Carolyn Kennedy work with Farm Credit consultant Steve Richards for business planning assistance.

Jim shared their experience with Financial Partner magazine:

“We purchased the farm and built our first four ponds in 1990. Today we have over six acres of ponds and several greenhouses. We still need to be better. So, we approached Farm Credit to analyze our practices and examine options to increase our bottom line. Steve Richards has done that. .

“We identified agri-tourism as growth area for our business. We are considering investment in new attractions and another fishing pond to attract seasoned anglers. Carolyn and I want to develop a fascinating destination that families can enjoy.

“Steve helped us take steps to improve profitability too. To increase sales per customer, we made retail greenhouse improvements to better showcase our products. To reduce input and handling costs we are examining processes and potential investment in our fish and plant production techniques.

“Steve Richards brings a lot of greenhouse experience to our business planning. He is very beneficial.”Steve Richards brings a lot of greenhouse experience to our business planning. He is very beneficial.”

 


Contact us at info@farmcreditwny.com for more information on how our farm business consulting can help your operation.

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